Getting qualified leads

Generating Qualified Leads

Qualified Leads: "Having hundreds, or even thousands of social media follower, likes, retweets, comments, etc. is great — but are these users part of your target audience? Will these “likes” lead to conversions? You need to make sure you’re reaching the right people."- Holly Strand Holly Strand of Kirk Communications makes a great point with… Continue reading>

PPC + SEO= A Win?

What is the way to Win with digital strategy? Simple, PPC. Wait, I mean PPC and SEO work. That's right, contrary to popular belief, you cannot only do SEO and have organic results and still have a successful digital strategy campaign. You have to integrate PPC, or "Pay-Per-Click". You need PAID ADVERTISEMENT. Well let's rewind… Continue reading>

SEO Tools that can Change the Game

SEO. It's the word, phrase, idea, thing, that is on every single person 's mind who partakes in a digital strategy or digital marketing. James Nicholson wrote an article on the top 10 SEO tools that should help you, and to quote him: "If there is one thing that strikes fear into the hearts of… Continue reading>

The NBA and Social Media

One of the biggest and most entertaining leagues in the entire world, the NBA, does something that the others do not...What is it? Well they have a quality social media presence. Most other leagues, whether it be the NHL (National Hockey League), NFL (National Football League), FIFA (Fédération Internationale de Football Association), or the MLB… Continue reading>