How Can We See What Goes On?
By tagging your site with some code that reports back to our analytics tools, we are able to see which parts of your site are working well, and which are not. We also have tools that let us gather information about your competitors.
It is important to know who is coming to your site, where they are coming from, and how long they stay, so that we can evaluate and adjust our strategies. The winning idea is to make your various users comfortable with you and your brand. They cannot come into a store and talk to associates to get the kind of trust that they formerly used to help them decide to commit by buying, signing up, joining, etc. Being able to freely roam around your well designed website gives those users who need more time and comfort to access your information whenever, wherever, and for however long they with.
Using our tools to see what real users are really spending time looking at, tells us what to do more of, and what to do less of. The reality is of course more complex than that, but that is high level summary.
We use analytics to gain information that allows us to constantly improve your marketing ROI. With analytics we can adjust everything from fonts on your site, to advertising timing, wording, and spend. Over time, these efforts will increase your loyal client base, as well as your visibility and sales.