At Art of Strategy we base our planning on research, not fads or guesses. The strategic analysis phase of development consists of four studies:
- Competitive Analysis
- Key Phrase Analysis
- Meta Tag Analysis
- Branding and Persona Analysis
Art of strategy performs analysis of the competitive landscape around your business niche. We determine what successful competitors are doing to increase their ranking.
Key Phrase Analysis
Long tail keywords or key phrases are the groups of words and phrases users are entering into search when looking for your services. Key Phrase research is the foundation of any SEO campaign. We will analyze keywords to determine what phrases will convert, which phrases will drive traffic, and which will do both.
Meta Tag Analysis
Meta tags tell the search engines what your site is about. These tags also appear to viewers when they do a search in Google. However if metatags are left empty Google will create a tag based on matching the user’s search terms with terms on your page. This often produces a better match. We will analyze your meta tags and determine the best way to handle them for search in your niche.
Branding and Persona Analysis
What does your brand stand for? What are your ideal clients like? How do your ideal clients like to interact? This knowledge is important to designing the best strategies for your online presence.