3 Warning Signs Your Marketing Strategy is Capping Your Revenue

Tina Winslow
May 28, 2024

Is your business not earning as much as you’d hoped? Marketing is key to growing your profits, but sometimes, your strategy can actually hold you back. Don’t worry; it’s fixable! Let’s look at three warning signs that your marketing might be capping your revenue and how to kickstart your marketing growth again.

1. Nobody’s Visiting Your Website:

Your website is like your online shop. If no one is coming in, you’re not making any sales. Check your website stats (tools like Google Analytics can help). Are the number of visitors low or dropping? This means your marketing isn’t doing its job of bringing people in.

Here’s what you can do:

  • Make your website easy for Google to find (SEO): When you search on Google, the websites you see first get that spot using SEO. They use words people are searching for, and they make their website easy to use. You can do the same thing!
  • Try paid ads: You know those ads that pop up when you search or use social media? You can use those, too! They cost money, but they can get people to your website fast.
  • Make cool stuff for your website: Write blog posts, make videos, or create interesting pictures (infographics) to put on your site. Share useful information that answers questions your customers might have.

2. People Show Interest But Don’t Buy:

Sometimes, people visit your website or ask about your product but don’t buy anything. These are called “leads,” like potential customers checking things out. But if they’re not buying, something is stopping them.

Here’s what you can do:

  • Make it easy to buy: Check if your website is easy to understand and use. Make sure it’s super clear how to buy from you.
  • Keep in touch: Don’t forget about people who showed interest! Send them emails, call them, or chat with them on social media. Offer them a discount or something free to get them excited about your product.
  • Show them reminders: If someone looks at a specific product on your website, you can show them ads for that same product on other websites. This reminds them, “Hey, I liked that!” it might make them want to come back and buy it.

3. Your Marketing Isn’t Growing:

Marketing isn’t something you do once and then forget about. Things change all the time, and your competitors are always trying new things. If your marketing isn’t growing, it’s time to try something new.

Here’s what you can do:

  • Look at the numbers: Check what’s working and what’s not. Maybe Facebook ads are bringing you more customers than Instagram posts. Focus on what’s getting results.
  • Try new things: Don’t be afraid to experiment! Maybe try a different kind of ad or change the words you use. See what works best for your customers.
  • Stay up-to-date: Marketing is always changing. Read about what other businesses are doing, and learn about new tools you can use.

Get Back on Track

If your profits aren’t growing as much as you want, it might be time to look at your marketing strategy. By fixing these three warning signs, you can start growing your profits again.

Need help to boost your marketing growth? At Art of Strategy Consulting, we’re here to help! We can figure out what’s holding your business back and create a plan to get you back on track. Contact us for a free chat, and let’s see how we can help your business grow.