Why Digital Marketing Matters for Small BusinessesWant to grow your small business and attract more customers? Then you need digital marketing, and it’s essential in today’s digital age, where everyone searches online for products and services. Reach a Wider Audience Digital…
Does Your Business Need a Social Media Presence?Does your business need a social media presence? While not essential to all companies, having a strong social media presence can be beneficial. In this article, we discuss the five main reasons why businesses should…
Here are 5-Ways to Test New Marketing IdeasBringing innovation into the marketplace doesn’t have to be an endless loop of aimless trial and error. Everyone would love hassle-free innovation.
Why Bother with Buyer Personas?By creating a buyer persona, you can better understand and target your ideal customer, ultimately leading to increased sales and brand loyalty.
Early Ingredients of StrategyThere’s an extensive debate going about when is the right time to begin a new brand strategy. Some argue that daring is a key element to launch. Others argue that servicing existing customers first, then…
Social Media at a MinimumSocial media is one of the most effective digital marketing methods available today. At a minimum, your social media effort has you spending time on as many platforms as possible. Discovering which platforms are right…
Identify, Plan, and Act – Supporting Your Client’s Marketing GoalsMarketing goals are the foundation of any successful marketing campaign. Therefore, it is essential to correctly identify these goals to create an effective strategy that will reach your target market and increase sales or brand…
Business in the Front, Party in the BackWe all know social media is an essential tool for businesses today. But many business owners don’t realize that there’s a huge benefit to keeping your social media profiles separate – personal and professional. Authentically…
Funnel-VisionRegardless of the size of your business, you have marketing and sales funnels. But, more importantly, maximizing efficiency is key if your sales staff is also doing your marketing, HR, bookkeeping, or wearing any other…
Customer MessagingNobody has a crystal ball when it comes to buying behavior. But the right customer messaging can shift your marketing effort into nudge territory. Everyone needs compelling content, a call to action, and a message…
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Does Your Business Need a Social Media Presence?
April 28, 2023
Here are 5-Ways to Test New Marketing Ideas
April 14, 2023
Why Bother with Buyer Personas?
April 10, 2023
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