Brand Defined
We’ve all been told that our brand is vital. So what exactly does that mean? According to the Cambridge Dictionary, “Branding is the act of connecting a product (or business) with a particular name, symbol,…
What is Geofencing?
In a nutshell, geofencing is narrowing down your audience. It creates a virtual boundary around a specific area. Since mobile devices are now widely used, we can pinpoint any location. Our Art of Strategy Consulting…
Patience is the Key to Using SEO
Organic SEO is a long game. Your website won’t zoom to the top of Google search immediately unless you’re spilling big bucks to the big “G.” But if you want long-lasting results, a patient effort…
Print and Branded Merchandise
Even a dynamic website can use some tactile help to tell your story. So when you need advertising that doesn’t end when someone closes their laptop, it’s time to explore print promotions. At Art of…
What’s Most Important to your Business?
Nothing is more important to your business than your website. How else would anyone find your company? We at Art of Strategy Consulting understand what makes a website stand out. You need your site to…
Your Digital Presence – Helping or Hurting
What do you show the world online? In this day and age, your business cannot thrive without a digital presence. Whether you have a blog, website, or social media channels, it makes up an online…
How SEO is Changing
Long gone are the days of keyword-loaded websites, and that’s a good thing. Now more than ever, your search engine queries will lead to meaningful answers. Although some clickbait is still out there, you can…
Beyond Print Promotions
Every business should have a fantastic website that’s easy to use, answers questions, and has few boundaries to buying your products. But having a successful website doesn’t mind print promotions are out of the game….
Geofencing for Better Marketing Results
The wide adoption of mobile devices has made geofencing possible for the first time in our history. So what’s the power of geofencing? Now more than ever, you can target a hyper-local audience with digital…
Help with SEO
Improving your website throughsearch engine optimization (SEO) is the best way to improve your website’s ranking. Keywords, backlinking, and exceptionally high-quality content are the key ingredients we use to increase organic traffic. So whether we…Recent Posts
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