How to Create an Effective Marketing Budget for Your Small Business
In today’s digital world, marketing can often be the difference between success and failure. That’s why creating a budget that will maximize your results is important. This guide is perfect for you if you’re a…
3 Tips for Maintaining Good Client Relationships
As a business owner, having good communication with your clients is essential for building long-term relationships. It can help you stay on top of projects, anticipate their needs, and build trust. But it’s not always…
3 Tips to Save Your Client’s Reputation
Everyone makes mistakes, but when a business or individual makes a mistake that affects their reputation, it can have lasting consequences on their success. As a professional brand manager, you may be called upon to…
Why You Need to Track Your Website Keywords
Websites need to be optimized for search engine optimization (SEO) to increase visibility and ensure customers can find the products or services they are looking for. One of the most important aspects of SEO is…
Managing Your Digital Presence: 4 Tips for Small Businesses
Every business needs a strong online presence in today’s digital world. But for small businesses, managing a digital presence can be a daunting task. With so many moving parts – from social media to your…
How to Prioritize Your Marketing Budget at the End of the Year
As the end of the year approaches, it’s time to closely examine your marketing budget and determine where you should allocate your resources. With so many different marketing channels to choose from, it can be…
How to Prioritize Your Marketing Budget at the End of the Year
As the end of the year approaches, it’s time to closely examine your marketing budget and determine where you should allocate your resource
Brand Defined
We’ve all been told that our brand is vital. So what exactly does that mean? According to the Cambridge Dictionary, “Branding is the act of connecting a product (or business) with a particular name, symbol,…
What is Geofencing?
In a nutshell, geofencing is narrowing down your audience. It creates a virtual boundary around a specific area. Since mobile devices are now widely used, we can pinpoint any location. Our Art of Strategy Consulting…Recent Posts
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