Brand Defined

Daniel Meares
October 21, 2022

We’ve all been told that our brand is vital. So what exactly does that mean? According to the Cambridge Dictionary, “Branding is the act of connecting a product (or business) with a particular name, symbol, or features and ideas to make it recognizable.” So what is your brand known for? Is it known for its quality and reliability? Or is it known for quality issues and poor customer communications? Our Art of Strategy Consulting experts can curate and rehab your brand where you need it most.

Your Brand and Competitive Advantage 

What do Coca-Cola, Apple, and McDonald’s all have in common? They all are well-known brands. However, making them part of the American vocabulary has taken years. We say Coke when we mean a cola, and Big Mac when we mean burger. How many devices have “i” in front of them now? iKnow, right? Your brand could put you in front of the world with time and concerted effort.

Your Brand can Give you Pizazz

Branding lets your business’s personality shine through the digital saturation everyone experiences. Once your company has established this brand personality, customers will relate to and be loyal to it. Your brand doesn’t have to be serious. It can be fun, whimsical, innovative, or professional. It all depends on your target audience.

AoS Consulting For Your Brand

Trusting Art of Strategy Consulting to manage your brand. We have the expertise to put your name in the marketplace consistently. We know how to build your brand and take your company where you want it to go.