Finding the right tone for your business is part of brand management you must consider before launching an effective marketing campaign. Although companies often go charging into digital marketing without crafting their brand, our experts at Art of Strategy Consulting know that every post, blog, or website page is critical to brand management.
Shooting From the Hip
Thinking about what you want to accomplish with your brand management strategy, you must begin with what impression you want your audience to have. How should people see your business? Since every company is in customer service, establishing brand trust is critical. As part of your brand management strategy, no detail is too small to overlook. From the logo on your website to the fine print on your business cards – it all matters.
What Do They Really Think?
Say your business is home remodeling. Getting potential customers to see your brand as reliable and performing quality work would be the main thrust of your brand management strategy. So quality craftsmanship and reliability would be repeated in every social post across all of your social media platforms.
Often social issues or other transient events pop up. Newsworthy events happen every day, but should it be a focus of your social media posts? If advocacy is part of your branding, then yes, you should post about these types of events. Otherwise, remember that consistency is key to building brand trust. Deviations can have unforeseen consequences.
Brand management can seem like dark magic, but it is the focused execution of a well-formulated plan with plenty of room to pivot. Let our experts at AoS show you the difference good brand management can make to your bottom line today!