We all know social media is an essential tool for businesses today. But many business owners don’t realize that there’s a huge benefit to keeping your social media profiles separate – personal and professional.
Authentically Curated Content
We get it. You want to keep your social presence as organic and authentic as possible – but having two different accounts allows you to do just that while maintaining an organized communication system with customers and clients.
Keeping your social media accounts separate gives potential customers and current clients the chance to distinguish between what is private and what is business-related. In addition, this separation allows them to interact with you on a level playing field – no one’s feelings are hurt, and you can even use social media to engage in conversations with individuals and businesses.
Keep It Under Wraps
Plus, having two social media accounts helps keep your personal life private while still allowing you to stay active on social media. This way, no one can access those embarrassing photos from that wild night out or whatever else you don’t want to share with the world.
So, it’s important to keep your social media accounts separate. Not only does it make you look more professional, but it also allows you to maintain a level of privacy that is essential for many businesses. Plus, having two social media accounts means double the social reach – so get out there, start networking, and stop oversharing!