Why Digital Marketing Matters for Small BusinessesWant to grow your small business and attract more customers? Then you need digital marketing, and it’s essential in today’s digital age, where everyone searches online for products and services. Reach a Wider Audience Digital…
Why Bother with Buyer Personas?By creating a buyer persona, you can better understand and target your ideal customer, ultimately leading to increased sales and brand loyalty.
Funnel-VisionRegardless of the size of your business, you have marketing and sales funnels. But, more importantly, maximizing efficiency is key if your sales staff is also doing your marketing, HR, bookkeeping, or wearing any other…
(Taps Mic) Is This Thing On?Starting a podcast is one of the most rewarding and creative decisions you can make as a content creator. Whether you’re looking to build an audience, share your expertise, or have fun exploring new topics,…
Start 2023 with a Fresh Marketing StrategyIt’s almost a new year, so it’s time to start fresh with your marketing strategies. Just like you might organize closets or prep meals for the week, it’s important to give your business some TLC…
How to Prioritize Your Marketing Budget at the End of the YearAs the end of the year approaches, it’s time to closely examine your marketing budget and determine where you should allocate your resource
Brand DefinedWe’ve all been told that our brand is vital. So what exactly does that mean? According to the Cambridge Dictionary, “Branding is the act of connecting a product (or business) with a particular name, symbol,…
What’s Most Important to your Business?Nothing is more important to your business than your website. How else would anyone find your company? We at Art of Strategy Consulting understand what makes a website stand out. You need your site to…
Why You Need GeofencingCompetition for market share has never been hotter. But, as consumer spending shows signs of slowing, new tools for attracting consumer dollars are in demand. Geofencing is another tool in your marketing arsenal that can…
Web Development Through AoSIt isn’t easy to be noticed without a website. Whether you’re a one-person or multi-national, websites are the gateway to customers and how they interact with your brand. At Art of Strategy Consulting, our experts…
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