Branding
The Impact of Local Culture on Global Branding Strategies
When a brand goes global, the impact of local culture on global branding strategies becomes a big challenge: how to connect with people in different places with different customs and ways of talking. The key…
Building a Strong Brand Identity
Think of your brand identity as the personality of your business. It’s what makes it unique and stand out from others. It’s not just about the logo and how things look; it’s also about the…
(Taps Mic) Is This Thing On?
Starting a podcast is one of the most rewarding and creative decisions you can make as a content creator. Whether you’re looking to build an audience, share your expertise, or have fun exploring new topics,…
Start 2023 with a Fresh Marketing Strategy
It’s almost a new year, so it’s time to start fresh with your marketing strategies. Just like you might organize closets or prep meals for the week, it’s important to give your business some TLC…
Managing Your Digital Presence: 4 Tips for Small Businesses
Every business needs a strong online presence in today’s digital world. But for small businesses, managing a digital presence can be a daunting task. With so many moving parts – from social media to your…
How to Prioritize Your Marketing Budget at the End of the Year
As the end of the year approaches, it’s time to closely examine your marketing budget and determine where you should allocate your resource
Brand Defined
We’ve all been told that our brand is vital. So what exactly does that mean? According to the Cambridge Dictionary, “Branding is the act of connecting a product (or business) with a particular name, symbol,…
Print and Branded Merchandise
Even a dynamic website can use some tactile help to tell your story. So when you need advertising that doesn’t end when someone closes their laptop, it’s time to explore print promotions. At Art of…
What’s Most Important to your Business?
Nothing is more important to your business than your website. How else would anyone find your company? We at Art of Strategy Consulting understand what makes a website stand out. You need your site to…Recent Posts
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