Branding
We Can Make a Difference in Your Traffic
There are plenty of online sources available offering free advice on how to improve your site traffic. But as the adage says, “You get what you pay for.” Correct and timely advice is our stock…
Time for a Touch Up?
Time for a Touch Up? How many hours have you spent lately looking for the latest tips on building website traffic and conversions? If you have pushed all the buttons the internet told you to…
The Best Brand Activism is Advocacy
Where were you when social media platforms discovered anger drove more post shares than likes? How about when major brands moved messaging away from product-centric ads around holidays to hardcore political activism? If you have…
Do Your Customers Prefer Emails or Flyers
As internet-savvy as people have become, nothing replaces the look and feel of ink on paper for many. Do your customers prefer emails or flyers? It isn’t easy to imagine in 2021, but you may…
Curating Your Digital Presence
2020 saw the hours spent in front of a screen, including on social media, increase more than ever before. Pandemic lockdowns and the explosion of work-from-home created a hybrid social media user the world has…
Spring Clean Your Website with SEO
DIY website businesses have democratized access to websites better than the internet itself. In a few hours, anyone can piece together enough webpages and content to get their name into the worldwide web. Although this…
Foundational SEO, Good Content Matters
When thinking about foundational SEO, good content matters to your users and influences your SERP ranking. At Art of Strategy Consulting, we can modify your existing website or create a new site for you with…
What’s Driving Your Brand?
What’s Driving Your Brand? Good brand management means more than staying out of trouble on social media. Whether you sell products or services, the real product is your reputation. Brand trust is the currency traded…
Content,Keywords, and Alt Text
What are you thinking about when putting the finishing touches on your new website? Take a few steps back and look beyond formatting and WordPress settings. A great website deserves to be seen. This means…
Brand with a Plan
Digging through the layers of the World Wide Web, you can trace its evolution. Mining under FB, you find MySpace, then Geocities, Tripod, Angelfire, and ultimately IRCs – social media’s trilobites. Much like traffic laws…Recent Posts
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