Illustration

Social Media is Changing

If you are keeping up with current events, you certainly have your hands full. Social media is changing, and by default, your digital presence takes on an entirely new paradigm. What does the future hold…
rob
January 8, 2021

Print is Still Powerful

When you think about the businesses you find online, what comes to mind? You can probably picture a mixture of online-only companies like eCommerce sites, gaming, and informational sites. But what if your company works…
rob
January 1, 2021

Time for a Brand Makeover

There is little doubt that some small companies would trade the business equivalent of a kidney for Amazon’s brand recognition. But before you call the corporate surgeon, consider this. Is it time for a brand…
rob
December 4, 2020

What is Your Social Media Strategy

Social media platforms like Facebook, LinkedIn, and Instagram can tell your brand’s story. But are you trying to do something more than storytelling? If your brand sells consumer products, your customer experience likely starts with…
rob
November 27, 2020

Website Design Trends

When was the last time you heard a midi file automatically play when you opened a website? What about the last time you saw line after line of italic text? How about an italic text…
rob
November 20, 2020

Mining the Meta Description

If a beautiful website exists but doesn’t rank in the search results, does it exist at all? Google Analytics will say no, and they’d be correct. But despite the countless algorithms and pro-tips that exist…
rob
November 13, 2020

Mastering the Corporate Apology

Everyone makes mistakes, but often companies make mistakes on a grand scale. Mastering the corporate apology is a critical step to get right with your customers, clients, and employees. Just like it’s never the scandal…
rob
November 6, 2020

Creating Positive Brand Impressions

Whether you sell a product or a service, your image is your brand. Creating positive brand impressions is critical to growing your market share. But how? Here is the secret: you need more than a…
rob
October 28, 2020

The DIY Danger Zone

Web builders have come along way since the early Danica Patrick days of GoDaddy.com, and we are all the better for it. When you think you need a website, there are plenty of choices, and…
rob
October 28, 2020

Put Your Best Face Forward

Before you make your first post consider what you want your users to see. Not just how you want them to see your product, but how you want to be seen as an entrepreneur. Put…
rob
October 28, 2020