Who hasn’t heard of keywords and their importance in foundational SEO? But just when you thought it was safe to stack keywords in your alt text, the game is changing. Other factors that you never…
You may be scratching your head, wondering where your marketing budget goes. But from email campaigns, PPC, swag, and professional images, your budget can all go somewhere. But before you sign off on next year’s…
Whether publishing your website for the first time or putting a fresh face on an old favorite, your website has one job – to make you look great. Our experts atArt of Strategy Consulting have…
How’s your look on social media? Is your customer experience consistent across all the ways you interact with them? Your digital presence is critical in an evolving marketplace, and the experts at Art of Strategy…
The second half of 2020 saw some pretty dramatic changes. No, not that one, the one on social media. Just when people thought cancel culture, Twitter flubs, and general social media misbehavior would silence the…
It’s said a change is as good as a rest. But when it comes to your website, a drop in traffic could be the prescription for a partial or total makeover. Find website expertise you…
Our experts at Art of Strategy Consulting specialize in timely brand advice in a changing world. So whether your business has a social voice or wants to keep abreast of new trends, we can help….
Leave a Lasting Impression If your business gets most of its traffic via referrals, a website is a strong addition to your marketing plan. But just because you have a spiffy new website doesn’t mean…
Your website is the first impression most potential customers get. Is your website working hard enough to tell people everything they need to know about you? Whether you need a website touch-up or a complete…
Some brands thrive on consistency. Others flounder and fail without constant changes in messaging. Do you know what your brand should be doing to recruit and retain customers? Understanding branding is part of our expertise…