Every business needs a strong online presence in today’s digital world. But for small businesses, managing a digital presence can be a daunting task. With so many moving parts – from social media to your…
As the end of the year approaches, it’s time to closely examine your marketing budget and determine where you should allocate your resources. With so many different marketing channels to choose from, it can be…
Improving your website throughsearch engine optimization (SEO) is the best way to improve your website’s ranking. Keywords, backlinking, and exceptionally high-quality content are the key ingredients we use to increase organic traffic. So whether we…
Although brand management isn’t a dark art of marketing, it certainly has grey areas aplenty. However, our experts at Art of Strategy Consulting can help your company get the consumer recognition it deserves through effective…
Whether publishing your website for the first time or putting a fresh face on an old favorite, your website has one job – to make you look great. Our experts atArt of Strategy Consulting have…
Your website is the first impression most potential customers get. Is your website working hard enough to tell people everything they need to know about you? Whether you need a website touch-up or a complete…
Some brands thrive on consistency. Others flounder and fail without constant changes in messaging. Do you know what your brand should be doing to recruit and retain customers? Understanding branding is part of our expertise…
Your digital presence is how the world sees you. The first step is to alter your thinking. Trade “you can’t judge a book by its cover,” for “beauty is in the eye of the beholder.”…
Where were you when social media platforms discovered anger drove more post shares than likes? How about when major brands moved messaging away from product-centric ads around holidays to hardcore political activism? If you have…
2020 saw the hours spent in front of a screen, including on social media, increase more than ever before. Pandemic lockdowns and the explosion of work-from-home created a hybrid social media user the world has…
