Interactive Marketing Thoughts

Things to Keep In Mind for Brand Management

Although brand management isn’t a dark art of marketing, it certainly has grey areas aplenty. However, our experts at Art of Strategy Consulting  can help your company get the consumer recognition it deserves through effective…
rob
January 21, 2022

Website Services and Expert Advice

Whether publishing your website for the first time or putting a fresh face on an old favorite, your website has one job – to make you look great. Our experts atArt of Strategy Consulting have…
rob
September 24, 2021

Is Your Website Working Hard Enough?

Your website is the first impression most potential customers get. Is your website working hard enough to tell people everything they need to know about you? Whether you need a website touch-up or a complete…
rob
June 11, 2021

Reinvention is the Mother of Necessity

Some brands thrive on consistency. Others flounder and fail without constant changes in messaging. Do you know what your brand should be doing to recruit and retain customers? Understanding branding is part of our expertise…
rob
May 25, 2021

Managing your Digital Presence

Your digital presence is how the world sees you. The first step is to alter your thinking. Trade “you can’t judge a book by its cover,” for “beauty is in the eye of the beholder.”…
rob
April 30, 2021

The Best Brand Activism is Advocacy

Where were you when social media platforms discovered anger drove more post shares than likes? How about when major brands moved messaging away from product-centric ads around holidays to hardcore political activism? If you have…
rob
April 9, 2021

Curating Your Digital Presence

2020 saw the hours spent in front of a screen, including on social media, increase more than ever before. Pandemic lockdowns and the explosion of work-from-home created a hybrid social media user the world has…
rob
March 26, 2021

Spring Clean Your Website with SEO

DIY website businesses have democratized access to websites better than the internet itself. In a few hours, anyone can piece together enough webpages and content to get their name into the worldwide web. Although this…
rob
March 19, 2021

What’s Driving Your Brand?

What’s Driving Your Brand? Good brand management means more than staying out of trouble on social media. Whether you sell products or services, the real product is your reputation. Brand trust is the currency traded…
rob
March 5, 2021

Brand with a Plan

Digging through the layers of the World Wide Web, you can trace its evolution. Mining under FB, you find MySpace, then Geocities, Tripod, Angelfire, and ultimately IRCs – social media’s trilobites. Much like traffic laws…
rob
January 29, 2021