Management
Brand Management Marketing Keys
Finding the right tone for your business is part of brand management you must consider before launching an effective marketing campaign. Although companies often go charging into digital marketing without crafting their brand, our experts…
Print Promotions Are Back
There’s nothing like holding heavy stock paper, especially as a beautifully printed business card. Print promotions are back and offer more than ever. If you think, printed materials for your business went the way of…
You Need Geofencing
Reminiscent of the alt-title for the classic film Dr. Strangelove, it’s our turn to stop worrying and embrace location tracking. Take a deep breath. Knowing someone’s location is not only for big government anymore. Now…
Digital Presence: Back to Basics
Digital presence management isn’t for big brands only. Anyone who relies on their reputation for their livelihood needs digital presence management. Essentially, creating and maintaining your digital presence can be daunting, but our experts at…
Brand Management Success
Finding brand management success isn’t strictly a Dark Art, but it can be very opaque. Three critical factors for managing your brand are knowing your audience, what your audience thinks of you, and consistent brand…
Your Brand is in the Eye of the Beholder
You may be scratching your head, wondering where your marketing budget goes. But from email campaigns, PPC, swag, and professional images, your budget can all go somewhere. But before you sign off on next year’s…
Website Services and Expert Advice
Whether publishing your website for the first time or putting a fresh face on an old favorite, your website has one job – to make you look great. Our experts atArt of Strategy Consulting have…
Guidance Counselors
If you participate in social media, from FB posts about your vacation to IG posts about your pet, you have a brand. Suppose you also have a website touting your business. That counts as an…
How’s Your Digital Presence
The second half of 2020 saw some pretty dramatic changes. No, not that one, the one on social media. Just when people thought cancel culture, Twitter flubs, and general social media misbehavior would silence the…
Leave a Lasting Impression
Leave a Lasting Impression If your business gets most of its traffic via referrals, a website is a strong addition to your marketing plan. But just because you have a spiffy new website doesn’t mean…Recent Posts
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