Who doesn’t love a bargain? Although a sale like buy one – get one and two-for-one are popular, the most famous “F” word is actually “free.” Organic traffic is one of the few free things…
If you are keeping up with current events, you certainly have your hands full. Social media is changing, and by default, your digital presence takes on an entirely new paradigm. What does the future hold…
When you think about the businesses you find online, what comes to mind? You can probably picture a mixture of online-only companies like eCommerce sites, gaming, and informational sites. But what if your company works…
Websites are so prevalent that it is hard to find a business without one. More importantly, if a company doesn’t have a website, it loses credibility with the modern customer. Although there are plenty of…
Having a new website is a good start to getting your business noticed online. But there is more to being found in search engines like Google and Bing than just a pretty face. Although each…
There is little doubt that some small companies would trade the business equivalent of a kidney for Amazon’s brand recognition. But before you call the corporate surgeon, consider this. Is it time for a brand…
Social media platforms like Facebook, LinkedIn, and Instagram can tell your brand’s story. But are you trying to do something more than storytelling? If your brand sells consumer products, your customer experience likely starts with…
When was the last time you heard a midi file automatically play when you opened a website? What about the last time you saw line after line of italic text? How about an italic text…
If a beautiful website exists but doesn’t rank in the search results, does it exist at all? Google Analytics will say no, and they’d be correct. But despite the countless algorithms and pro-tips that exist…
Everyone makes mistakes, but often companies make mistakes on a grand scale. Mastering the corporate apology is a critical step to get right with your customers, clients, and employees. Just like it’s never the scandal…
