Social Networking

Mining the Meta Description

If a beautiful website exists but doesn’t rank in the search results, does it exist at all? Google Analytics will say no, and they’d be correct. But despite the countless algorithms and pro-tips that exist…

Mastering the Corporate Apology

Everyone makes mistakes, but often companies make mistakes on a grand scale. Mastering the corporate apology is a critical step to get right with your customers, clients, and employees. Just like it’s never the scandal…

Creating Positive Brand Impressions

Whether you sell a product or a service, your image is your brand. Creating positive brand impressions is critical to growing your market share. But how? Here is the secret: you need more than a…

The DIY Danger Zone

Web builders have come along way since the early Danica Patrick days of GoDaddy.com, and we are all the better for it. When you think you need a website, there are plenty of choices, and…

Put Your Best Face Forward

Before you make your first post consider what you want your users to see. Not just how you want them to see your product, but how you want to be seen as an entrepreneur. Put…

Let Your Images Do More

Whether you are new to working in Word Press or was there from the beginning, everyone can benefit from Foundation SEO. Get all the help you can get by thinking beyond keywords. The key to…

They Said What

Social media, at times, can seem like the Wild West. Social posts that may begin blissful and funny can quickly turn to contentious and cruel. With more businesses using social media as another digital marketing…

Stuff We All Get

Print promotions have something digital marketing will never touch – holding it makes it real. But the world of tangible marketing products goes way beyond flyers and business cards. SWAG, or stuff we all get,…

Brand Imagery is Key.

On its face, brand imagery seems straight forward. You imagine seeing a picture, a logo, and there you have it. If you are thinking solely of The Golden Arches and feeling like its time for…

Great Websites Take Work

Whether your website needs an SEO upgrade or this is your first foray into a digital presence, Art of Strategy can help. We understand that great websites take work and the critical ingredients for search…