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Yes, You Need a Website
Industries based on face-to-face customer interactions often underestimate the need for a website. Yes, you need a website. Whether you are an independent contractor for home improvements or own an ice cream truck, people want…
Social Media is Changing
If you are keeping up with current events, you certainly have your hands full. Social media is changing, and by default, your digital presence takes on an entirely new paradigm. What does the future hold…
FSEO is Low Hanging Fruit
Having a new website is a good start to getting your business noticed online. But there is more to being found in search engines like Google and Bing than just a pretty face. Although each…
Time for a Brand Makeover
There is little doubt that some small companies would trade the business equivalent of a kidney for Amazon’s brand recognition. But before you call the corporate surgeon, consider this. Is it time for a brand…
What is Your Social Media Strategy
Social media platforms like Facebook, LinkedIn, and Instagram can tell your brand’s story. But are you trying to do something more than storytelling? If your brand sells consumer products, your customer experience likely starts with…
Website Design Trends
When was the last time you heard a midi file automatically play when you opened a website? What about the last time you saw line after line of italic text? How about an italic text…
Mining the Meta Description
If a beautiful website exists but doesn’t rank in the search results, does it exist at all? Google Analytics will say no, and they’d be correct. But despite the countless algorithms and pro-tips that exist…
Mastering the Corporate Apology
Everyone makes mistakes, but often companies make mistakes on a grand scale. Mastering the corporate apology is a critical step to get right with your customers, clients, and employees. Just like it’s never the scandal…
Creating Positive Brand Impressions
Whether you sell a product or a service, your image is your brand. Creating positive brand impressions is critical to growing your market share. But how? Here is the secret: you need more than a…
The DIY Danger Zone
Web builders have come along way since the early Danica Patrick days of GoDaddy.com, and we are all the better for it. When you think you need a website, there are plenty of choices, and…Recent Posts
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