Become an Authority

Become an Authority There are plenty of unrecognized subject matter experts out there. Do your customers know just how smart you are? There are methods to becoming the “go-to” expert on a specific topic, and…

Website Services at Art of Strategy Consulting

Keeping your website up-to-date can be challenging. But whether you’re a small shop or a larger business, a good website can make or break your online presence. Let the consultants atArt of Strategy Consulting make…

Keyword Research and Foundational SEO

Google is the most widely used search engine on planet Earth. So much so that if your friends don’t want to bog you down with details or directions, they will say “Google it.” But even…

Consulting the Experts

There is plenty of free business advice that tells you to get a website running and hop onto the social media outlets as soon as you launch your business. Although probably well-intentioned, this advice can…

Summertime Success

Summertime is here, and all things being equal, it’s a time to get outdoors, gather with your friends, and let the good times roll. But things are not equal. An expected summer lull in the…

SEO = BIG DIVIDENDS

You have heard the philosophical thought experiment – “If a tree falls in the forest, and no one is around to hear it, does it make a sound?” Although the experiment is about observation, the…

Branding: Staying Fresh

Name a product that has not changed one ingredient in one hundred seventy-five years – that started as a failed experiment by two chemists, was buried in a cellar, forgotten about, remembered years later, and…

You Want To Beat Your Competitors?

Believe it or not, people settle into patterns all the time. Before social distancing, there was likely a usual set of shops and restaurants you would frequent. Remember Taco Tuesday? Disruptions to these patterns have…