Content Marketing Services: Tailoring Strategies to Your Business

Tina Winslow
January 23, 2024

Content marketing services are a big deal for most businesses. In fact, 73% of companies that sell to other businesses (B2B) and 70% that sell to customers (B2C) use content marketing as part of their main strategy, as the Content Marketing Institute found. At Art of Strategy Consulting, we’re all about making the most of these trends to help your brand shine.

Posting Often and Well Matters

It’s not just about what you post but how often you do it. According to Semrush Blog, 55% of businesses are now sharing content more often and making sure it’s really good. We follow this trend closely, making sure your brand stays interesting and relevant by regularly sharing great content.

Always Being There for Your Customers

These days, being there for your customers all the time is really important. A study by Statista shows that 62% of marketers think being “always on” is key. We take this seriously, keeping your brand active and engaging with your audience in different ways, day and night.

Fun and Interactive Content Wins

If you want people to pay attention, make your content fun and interactive. Mediafly found that this kind of content gets 52.6% more attention than just regular, static stuff. We love creating content that’s not just interesting to read or look at but also fun to interact with, like quizzes, videos, and more.

Useful Information Keeps Customers Coming Back

Customers, especially those in B2B, really value useful information. Demand Gen Report says that 62% of these customers prefer practical content like case studies. We’re good at making content that’s not only interesting but also really useful, like detailed case studies and helpful guides.

Quality is King

While it’s good to post content often, it’s even more important to make sure it’s high quality. Semrush Blog tells us that 53% of businesses are focusing on making better content. We agree that quality is super important, and we work hard to make sure every piece of content, from a simple post to a big project, is the best it can be.

How We Make Your Content Marketing Awesome

  1. Custom Plans: We make a plan that’s just right for your business and your audience.
  2. All-Around Strategy: We use different ways, like online, social media, and print, to tell your brand’s story.
  3. Fun and Engaging Content: We make content that’s not just nice to read but also fun to play with and share.
  4. Smart and Useful: We focus on giving your audience information that’s really helpful and interesting.
  5. Top-Quality Content: We always aim for the best in everything we create, big or small.

Ready to Make Your Brand Stand Out?

In a world where content marketing is always changing, staying ahead means being smart and quick to adapt. Art of Strategy Consulting is here to help you do just that. With our focus on the latest trends and insights, we make sure your content marketing not only fits the times but also really helps your business grow. Contact us for professional content marketing services, and let’s make your brand’s message strong and clear!