Digital Marketing Services >> Persona Development and Strategy Services
Want to reach the right people with the right message? Our persona development services help you truly understand your customers. We create detailed profiles of your ideal customers so that you can tailor your marketing, products, and services to their exact needs. By utilizing our expertise as a strategic marketing consultant, we empower businesses of all sizes to develop effective strategies that drive growth and success. We offer user persona development services that delve deep into your customer base, and with our help, you can create accurate customer profiles and buyer personas.
Understanding your customers through persona development can help your business in many ways:
When you know who you're talking to, you can create marketing campaigns that connect with them.
When you know what your customers want, you can create products and services that they'll love to buy.
By understanding your customers' problems and preferences, you can give them a better experience.
By focusing your marketing on the right people, you'll waste less money on ads and promotions that don't work.
We offer a complete set of persona development services to help you get to know your customers better:
We talk to your customers and learn everything about them. We ask questions, look at data, and find out what makes them tick. This helps us understand who they are, what they like, their problems, and what they want.
We use our research to create detailed profiles of your ideal customers. To make them feel more real, we give each profile a name and even a picture. These profiles tell you things like how old your customers are, what they do for work, what they care about, and how they shop.
We track how your customers interact with your brand, from when they first hear about you to when they become loyal fans. This helps us see where you can improve your customer experience.
We use the information gathered to create a marketing and product strategy that works. This means ensuring your messages and products are interesting and relevant to the people you want to reach. We work with you as your strategic consultant to guide you through this process.
We keep an eye on your customers and update their profiles as needed. People change, and so do their needs and wants. We ensure your information stays current so you can connect with your audience.
As a trusted strategic marketing consultant, we’re committed to helping businesses succeed through persona development. Here’s why we’re the right choice for you:
Hear from our satisfied clients about their success stories with us.
I get a lot of email SEO offers and was reluctant to undergo the procedure as it seemed a little like snake-oil sales. Since I never respond to cold calls or cold-emails, I decided to do a quick search and found Art of Strategy. Tina was knowledgeable, transparent, and approachable when we first chatted. She was patient in answering all my questions, even when I asked them repeatedly since I wasn’t understanding the terminology. AoS set up a heat map that allowed me to see how visitors were interacting with my site, giving important insight into where visitors were stopping, clicking, and navigating. With a few simple tweaks, we improved the flow of the site, having an immediate impact on our bounce rate. Using this data we created an SEO plan took our site from an average of fewer than zero hits per week to an average that doesn’t dip below 20 per day after 6 months. We noticed calls coming in 45 days after following AoS’s advice. A year and a half later and I get at least 3 calls per week that refer to an edit they recommend. 3 does not sound like a lot, but in my industry, 3 calls sets me up for the Quarter, to my business, this is a huge impact.
The AoS team is diligent in their work and always respond quickly to requests, making us feel like their most important client, even though we are a small account relatively speaking. They’ve shown themselves to be creative, dynamic, and highly adaptable. EMS caters to the Luxury Market and often have unreasonable expectations from our vendors and service providers. AoS has impressed us at every turn!
I still get tons of SEO emails, now I can delete them with confidence!
a Luxury Household Staffing & Consulting Agency shares their success story.
Working with Art of Strategy has been an absolute game-changer for our business. Their comprehensive approach to website creation, content development, cyber-security, and SEO has catapulted our online presence to new heights. From crafting a visually stunning website to ensuring top-notch security measures, Art of Strategy’s expertise shines through in every aspect of their service. Thanks to their strategic SEO techniques and compelling content, we’ve seen a significant increase in traffic and engagement, leading to tangible business growth. Art of Strategy isn’t just a service provider; they’re a trusted partner dedicated to our success in the digital realm.
See the difference our marketing made: from a Cannabis Dispensary client
Tina and her team at Art of Strategy are incredibly talented and passionate folks who have done a tremendous job in helping us establish our digital presence. Always responsive, flexible, and forward thinking. They have done a great job on our blogs, design and strategy and never failing to deliver our requests and expectations. It has indeed been a pleasure working with them for well over 7 years now.
Discover the impact from a an IT Recruiting and Staffing Company perspective.
I have been working with Tina and AOS for over a decade. AOS excels at setting up a property for digital marketing, including acquiring URLs, Google listings, and social media accounts. I have found that they are particularly good at SEO and increasing your business ranking through excellent blogs and keyword-rich posts. I also recommend them for consulting on website performance. Great team.
an Estate Management Company shares their experience.
Tina and her staff have been very helpful in getting my small business off the ground and running utilizing their skills and expertise in the Search Engine Optimization field. Whether your business is brand new or already established, I highly recommend reaching out to The Art of Strategy to help your company grow and expand.
A Small Business Company success: hear their story.
Art of Strategy Consulting completely transformed our online presence! Before working with them, we were struggling to reach new customers. Their team developed a smart, targeted digital marketing strategy that not only increased our website traffic but also led to a significant boost in sales. They’re not just a vendor, they’re a true partner in our success.
See the transformation for an Outdoor Lighting Company business.
If you’re ready to take your marketing to the next level, contact us today to learn more about our persona development services. We’ll help you create detailed customer profiles that will help your business grow.