Geofencing is a new way to target potential customers based on where they’re likely to be at a certain time. For example, do you have a business that sells gym clothes? Fencing a large local gym could be a safe bet for targeted advertising. When you want to leverage Google location data trust our experts at Art of Strategy Consulting to help you harvest the data worth looking at.
Think about your customers going about their day. Where would they be at any given time during the day? It may sound mysterious, but you probably have a few guesses already. For example, do you sell pet-sitting services? Geofence local dog parks on the weekends and late afternoons. Are you a bail bond agent? Ads around local bars near closing time could be a safe bet. Understanding your audience is generally a good practice, and the more you know about your customers, the better you can serve them.
Local conferences, sporting events, and conventions of any king are a target-rich environment. For example, if you are part of a local chapter of a business organization, you can target ads around a convention center. This could also be an excellent time to create an ad campaign to coincide with the event. Although powerful on its own, many campaigns benefit from cooperative marketing efforts.
Geofencing around a competitor is another way to target people actively shopping for what you offer. In essence, you borrow their marketing efforts to enhance your own. Remember, all’s fair in love and war, and marketing is both.
Add a new dimension to your ad spend with geofencing. Our AoS experts can create the right comprehensive campaign to get your brand in front of prospective customers. Find the results you’re looking for with us.