Geofencing for Better Marketing Results

Daniel Meares
August 12, 2022

The wide adoption of mobile devices has made geofencing possible for the first time in our history. So what’s the power of geofencing? Now more than ever, you can target a hyper-local audience with digital marketing in real time. In addition, geofencing helps make your advertising relevant and timely, something passive advertising lacks, like commercials, emails, and social media.

Custom Fit

There are multiple flavors of geofencing, but it typically targets a specific area. You can designate a location from a zip code to inside a room, so we help you target your geofencing for the best results. For example, say you are a resale shop specializing in children’s clothing; a good geofence could be a neighborhood around an elementary school or daycare. A geofence can also be hyper-local, like if you owned a small coffee shop and wanted your ads to run inside a multinational coffee shop chain store just around the corner that offers free WiFi.

Audience Targeting

There’s more to geofencing than knowing your zip codes. You are after an audience that wants your products. Audience targeting is exceptionally beneficial for lifestyle industries ranging from personal fitness to life coaches. For example, you may geofence a large local gym if your business sells used workout equipment. Geofencing is about knowing where your audience spends their time shopping for what you sell.

Ads & Retargeting

Even if you have the perfect geofence, awful ads do poorly. Our in-house designers can help craft the perfect ad for your campaign. Even if you have no idea where to start, we can work with you to bring your ideas to life. We can also help you make sense of the impressions, clicks, conversions, and costs and provide expert advice on making changes. Nobody needs guesswork.

Reach new customers where they spend their time with our help. Our Art of Strategy Consulting experts can help you get the most out of your geofencing effort. Contact us today!

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