Geofencing
Geofencing is the fastest growing way businesses reach new customers with digital marketing. Our Art of Strategy Consulting experts can help you get the most out of your geofencing effort. So what’s the benefit of geofencing? Not only can you get hyper-local targeting down to a single building, but you can also target a specific audience. Best of all, you don’t have to be a large business with millions to spend on advertising to benefit from our geofencing marketing expertise (but we wouldn’t mind if you were). There are a few flavors of location targeting. One option is geofencing an area around a specific address. For example, say you are a resale shop specializing in children’s clothing; a good geofence could be a neighborhood around an elementary school or daycare. A geofence can also be hyper-local, like if you owned a small coffee and pastry shop and wanted your ads to run inside a multinational coffee shop chain store that’s just around the corner that offers free WiFi.
Audience Targeting
We can also help you target a specific audience for your ads and help you develop a plan to attract more. But whether you are searching for an audience or want to address your customers directly, we can help target the audience you are looking for. Audience targeting is exceptionally beneficial for lifestyle industries ranging from personal fitness to life coaches. But even if you have the perfect geofence, awful ads do poorly. Our in-house designers can help craft the perfect ad for your campaign. Even if you have no idea where to start, we can work with you to bring your ideas to life or create something from scratch.
Ultimately, it’s all about the data. We can help you make sense of the impressions, clicks, conversions, and costs and offer expert advice on making changes and when. Data also helps with retargeting or showing your ads to people who visited your website but didn’t take action like making a purchase, subscribing, etc. You don’t have to comb through all the numbers and graphs. We can do that for you.
Geofencing is only one tool you can use in your digital marketing plan. At Art of Strategy Consulting, we can show you how to get the most from your marketing dollars.