How to Prioritize Your Marketing Budget at the End of the Year

Daniel Meares
November 4, 2022

As the end of the year approaches, it’s time to closely examine your marketing budget and determine where you should allocate your resources. With so many different marketing channels to choose from, it can be difficult to know where to focus your efforts. However, by taking a strategic approach, you can make sure that your marketing budget is being used in the most effective way possible. 

Evaluate Last Year’s Results

The first step in making informed decisions about your marketing budget is to evaluate your results from the past year. Look at what worked well and what didn’t, and then use that information to decide where to allocate your resources. For example, suppose you find that your social media campaigns drove a lot of traffic to your website but resulted in few sales. In that case, consider redirecting some of your social media budget to other channels that directly impact sales, such as email marketing or search engine optimization. 

Set Measurable Goals for the Coming Year

Once you’ve taken a close look at your past results, it’s time to set some goals for the coming year. When setting goals, it’s important to ensure they are specific, measurable, achievable, relevant, and time-bound (SMART). This will help you track your progress and determine whether or not your marketing efforts are effective. For example, instead of setting a goal like “Increase website traffic,” try setting a goal like “Increase website traffic by 30% within six months.”

Create a Detailed Action Plan

Now that you know where to focus your efforts and what you hope to achieve, it’s time to create a detailed action plan. This plan should include all the different marketing channels you’ll be using and how much you’ll be spending on each one. Also, include online and offline marketing tactics to reach as many potential customers as possible. 

If you’re unsure where to allocate your marketing budget at the end of the year, don’t worry—you’re not alone. By closely examining your past results and setting SMART goals for the future, you can create a detailed plan that will help you make the most of your budget and achieve success in the coming year.