Minimal research about Search Engine Optimization will quickly reveal how important keywords are. But have you considered the content beyond keywords? Foundational SEO certainly involves keywords, but there is more work your website can do for you in SEO. Branded images are a rich source of content and can help your ranking based on your images’ alternative text. Have you never heard of this before? No problem. Art of Strategy Consulting can walk you through all the best foundational SEO techniques to get the most out of your marketing dollars. 

When is a Raven like a Writing Desk?

Alternative text (alt text, alt attributes) fills a crucial role beyond foundational SEO; it helps visually impaired people understand your website’s images. If you are a bakery, you can already imagine the difference between an alt text that says “fresh bread” versus alt text like “fresh sourdough bread pulled from a brick oven on a baker’s peel.” Although alt text presents opportunities to take shortcuts and stack keywords into the alt text code, this doesn’t help your ranking in the long run. Remember, search engines are in business to provide accurate results. When your content helps that mission, it helps your ranking. Art of Strategy Consulting understands the finer aspects of foundational SEO. We can help.

Foundational SEO has many facets, especially content beyond keywords. At Art of Strategy Consulting, we can align all aspects of your website to deliver the organic search results and ranking you need.

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