Interactive Marketing Strategy
Managing your Digital Presence
Your digital presence is how the world sees you. The first step is to alter your thinking. Trade “you can’t judge a book by its cover,” for “beauty is in the eye of the beholder.”…
The Best Brand Activism is Advocacy
Where were you when social media platforms discovered anger drove more post shares than likes? How about when major brands moved messaging away from product-centric ads around holidays to hardcore political activism? If you have…
Curating Your Digital Presence
2020 saw the hours spent in front of a screen, including on social media, increase more than ever before. Pandemic lockdowns and the explosion of work-from-home created a hybrid social media user the world has…
Spring Clean Your Website with SEO
DIY website businesses have democratized access to websites better than the internet itself. In a few hours, anyone can piece together enough webpages and content to get their name into the worldwide web. Although this…
Content,Keywords, and Alt Text
What are you thinking about when putting the finishing touches on your new website? Take a few steps back and look beyond formatting and WordPress settings. A great website deserves to be seen. This means…
Brand with a Plan
Digging through the layers of the World Wide Web, you can trace its evolution. Mining under FB, you find MySpace, then Geocities, Tripod, Angelfire, and ultimately IRCs – social media’s trilobites. Much like traffic laws…
Foundational SEO
Who doesn’t love a bargain? Although a sale like buy one – get one and two-for-one are popular, the most famous “F” word is actually “free.” Organic traffic is one of the few free things…
Yes, You Need a Website
Industries based on face-to-face customer interactions often underestimate the need for a website. Yes, you need a website. Whether you are an independent contractor for home improvements or own an ice cream truck, people want…
Social Media is Changing
If you are keeping up with current events, you certainly have your hands full. Social media is changing, and by default, your digital presence takes on an entirely new paradigm. What does the future hold…
Print is Still Powerful
When you think about the businesses you find online, what comes to mind? You can probably picture a mixture of online-only companies like eCommerce sites, gaming, and informational sites. But what if your company works…Recent Posts
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