Industries based on face-to-face customer interactions often underestimate the need for a website. Yes, you need a website. Whether you are an independent contractor for…
If you are keeping up with current events, you certainly have your hands full. Social media is changing, and by default, your digital presence takes…
Websites are so prevalent that it is hard to find a business without one. More importantly, if a company doesn’t have a website, it loses…
Having a new website is a good start to getting your business noticed online. But there is more to being found in search engines like…
There is little doubt that some small companies would trade the business equivalent of a kidney for Amazon’s brand recognition. But before you call the…
Social media platforms like Facebook, LinkedIn, and Instagram can tell your brand’s story. But are you trying to do something more than storytelling? If your…
When was the last time you heard a midi file automatically play when you opened a website? What about the last time you saw line…
If a beautiful website exists but doesn’t rank in the search results, does it exist at all? Google Analytics will say no, and they’d be…
Everyone makes mistakes, but often companies make mistakes on a grand scale. Mastering the corporate apology is a critical step to get right with your…
Whether you sell a product or a service, your image is your brand. Creating positive brand impressions is critical to growing your market share. But…