Your website is the first impression most potential customers get. Is your website working hard enough to tell people everything they need to know about…
Some brands thrive on consistency. Others flounder and fail without constant changes in messaging. Do you know what your brand should be doing to recruit…
Your digital presence is how the world sees you. The first step is to alter your thinking. Trade “you can’t judge a book by its…
Where were you when social media platforms discovered anger drove more post shares than likes? How about when major brands moved messaging away from product-centric…
2020 saw the hours spent in front of a screen, including on social media, increase more than ever before. Pandemic lockdowns and the explosion of…
DIY website businesses have democratized access to websites better than the internet itself. In a few hours, anyone can piece together enough webpages and content…
What’s Driving Your Brand? Good brand management means more than staying out of trouble on social media. Whether you sell products or services, the real…
Digging through the layers of the World Wide Web, you can trace its evolution. Mining under FB, you find MySpace, then Geocities, Tripod, Angelfire, and…
Who doesn’t love a bargain? Although a sale like buy one – get one and two-for-one are popular, the most famous “F” word is actually…
Industries based on face-to-face customer interactions often underestimate the need for a website. Yes, you need a website. Whether you are an independent contractor for…