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Stuff We All Get
Print promotions have something digital marketing will never touch – holding it makes it real. But the world of tangible marketing products goes way beyond flyers and business cards. SWAG, or stuff we all get,…
Brand Imagery is Key.
On its face, brand imagery seems straight forward. You imagine seeing a picture, a logo, and there you have it. If you are thinking solely of The Golden Arches and feeling like its time for…
Great Websites Take Work
Whether your website needs an SEO upgrade or this is your first foray into a digital presence, Art of Strategy can help. We understand that great websites take work and the critical ingredients for search…
Content Beyond Keywords.
Minimal research about Search Engine Optimization will quickly reveal how important keywords are. But have you considered the content beyond keywords? Foundational SEO certainly involves keywords, but there is more work your website can do…
It’s Harder Than it Looks.
Very few have succeeded in brand management simply because it’s harder than it looks. Since most overnight successes take about ten years to build, starting right makes a difference. We all know the success stories….
Branding you can Feel.
Remember how you felt the last time you received a card? Whether birthday wishes, condolences, or congratulations, there is something extraordinary about getting a card. This is branding you can feel since those good feelings…
More Than Only Likes.
There are more opportunities to promote your brand beyond a fantastic website. Your digital presence includes every digital outlet, including mobile apps and the native Internet. But now more than ever, social media is more…
Consulting the Experts
There is plenty of free business advice that tells you to get a website running and hop onto the social media outlets as soon as you launch your business. Although probably well-intentioned, this advice can…
Consistency During The Holidays
Busy news cycles can make it hard to remember that holidays are still happening. Have a happy July 4th weekend from Art of Strategy Consulting, and make time to relax. You deserve the peace of…
Summertime Success
Summertime is here, and all things being equal, it’s a time to get outdoors, gather with your friends, and let the good times roll. But things are not equal. An expected summer lull in the…Recent Posts
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