As a small business, you’ve spent a lot of time perfecting your product or service and sharpening your customer service. You likely have a website, a few social media accounts, and a decent following. Most…
Starting a podcast is one of the most rewarding and creative decisions you can make as a content creator. Whether you’re looking to build an audience, share your expertise, or have fun exploring new topics,…
It’s almost a new year, so it’s time to start fresh with your marketing strategies. Just like you might organize closets or prep meals for the week, it’s important to give your business some TLC…
As an influencer, your reputation is one of your most valuable assets—and social media is where you can make or break it. Every post and tweet you make can have a lasting impact, so it’s…
In today’s digital world, marketing can often be the difference between success and failure. That’s why creating a budget that will maximize your results is important. This guide is perfect for you if you’re a…
Everyone makes mistakes, but when a business or individual makes a mistake that affects their reputation, it can have lasting consequences on their success. As a professional brand manager, you may be called upon to…
Websites need to be optimized for search engine optimization (SEO) to increase visibility and ensure customers can find the products or services they are looking for. One of the most important aspects of SEO is…
Every business needs a strong online presence in today’s digital world. But for small businesses, managing a digital presence can be a daunting task. With so many moving parts – from social media to your…
Competition for market share has never been hotter. But, as consumer spending shows signs of slowing, new tools for attracting consumer dollars are in demand. Geofencing is another tool in your marketing arsenal that can…
Staring at screens all day can convince you that digital is king. But before you declare print dead, think about the last time you saw a painting in person versus online. Like art, print media…