When a brand goes global, the impact of local culture on global branding strategies becomes a big challenge: how to connect with people in different places with different customs and ways of talking. The key…
Referrals are often considered the magic potion of marketing. But is everything as rosy as it appears? Join us as we embark on an enlightening journey through the insightful podcast from Art of Strategy Consulting….
Marketing is super important for businesses, including law firms, to do well in the competitive legal industry. It helps them get clients and tell people about their services. Just relying on people talking about them…
Want to grow your small business and attract more customers? Then you need digital marketing, and it’s essential in today’s digital age, where everyone searches online for products and services. Reach a Wider Audience Digital…
Does your business need a social media presence? While not essential to all companies, having a strong social media presence can be beneficial. In this article, we discuss the five main reasons why businesses should…
There’s an extensive debate going about when is the right time to begin a new brand strategy. Some argue that daring is a key element to launch. Others argue that servicing existing customers first, then…
Social media is one of the most effective digital marketing methods available today. At a minimum, your social media effort has you spending time on as many platforms as possible. Discovering which platforms are right…
Marketing goals are the foundation of any successful marketing campaign. Therefore, it is essential to correctly identify these goals to create an effective strategy that will reach your target market and increase sales or brand…