The Impact of Local Culture on Global Branding Strategies

When a brand goes global, the impact of local culture on global branding strategies becomes a big challenge: how to connect with people in different places with different customs and ways of talking. The key…

Debunking Referral Myths

Referrals are often considered the magic potion of marketing. But is everything as rosy as it appears? Join us as we embark on an enlightening journey through the insightful podcast from Art of Strategy Consulting….

Marketing Matters: Exploring B2B vs B2C Marketing in Law

Marketing is super important for businesses, including law firms, to do well in the competitive legal industry. It helps them get clients and tell people about their services. Just relying on people talking about them…

Why Digital Marketing Matters for Small Businesses

Want to grow your small business and attract more customers? Then you need digital marketing, and it’s essential in today’s digital age, where everyone searches online for products and services. Reach a Wider Audience Digital…

Does Your Business Need a Social Media Presence?

Does your business need a social media presence? While not essential to all companies, having a strong social media presence can be beneficial. In this article, we discuss the five main reasons why businesses should…

Here are 5-Ways to Test New Marketing Ideas

Bringing innovation into the marketplace doesn’t have to be an endless loop of aimless trial and error. Everyone would love hassle-free innovation.

Why Bother with Buyer Personas?

By creating a buyer persona, you can better understand and target your ideal customer, ultimately leading to increased sales and brand loyalty.

Early Ingredients of Strategy

There’s an extensive debate going about when is the right time to begin a new brand strategy. Some argue that daring is a key element to launch. Others argue that servicing existing customers first, then…

Social Media at a Minimum

Social media is one of the most effective digital marketing methods available today. At a minimum, your social media effort has you spending time on as many platforms as possible. Discovering which platforms are right…

Identify, Plan, and Act – Supporting Your Client’s Marketing Goals

Marketing goals are the foundation of any successful marketing campaign. Therefore, it is essential to correctly identify these goals to create an effective strategy that will reach your target market and increase sales or brand…