If your analytics show something amiss, maybe it’s time to reassess if your website meets your user’s needs. How often should you reassess your website’s usability? As often as you need to. Our experts at Art of Strategy Consulting specialize in giving you the advice you need to help create a user experience to remember that leaves a good lasting impression of your business. Let us help.
The most fundamental component of user experience is whether or not your website fulfills a user’s needs. Do people find what they are looking for when they visit your website? Sure, you can lead search engines to your site, but what do people find once they get there? Make sure your content gives them what they want.
Sometimes It’s the Little Things
As content-rich as your site is, how fast is it? How often have you been frustrated by a slow-loading website? Did the speed of a website loading leave a positive or negative impression? Rarely do speedy websites leave a negative impression. Make sure your content-rich website zips, especially on mobile platforms.
Keep it Consistent
Is your social media presence aligned with your website, or is there a night and day difference? Maintaining consistency in the design and messaging across social media platforms and your website can reinforce brand trust. Websites that look little like their social media accounts don’t come across as trustworthy. Consistency is key.
If you need help meeting users’ needs, talk to one of our experts at Art of Strategy Consulting today. See how our expertise in website services can help you meet your user’s needs and build brand trust.