What Kind of Content Do Dispensary Customers Like?

What Kind of Content Do Dispensary Customers Like?

Don’t just sell a product, but sell an experience! The right content can make all the difference. In today’s world, with more and more cannabis dispensaries popping up, it’s not enough to just have good products. You need to connect with your customers and give them something they’ll remember. But what kind of content do dispensary customers like?

Let’s break down the types of content that can make your dispensary stand out and turn curious shoppers into loyal fans.

Cannabis can be confusing. Whether someone is trying it for the first time or has been using it for years, they probably have questions. By teaching them something new, you become a trusted source they can rely on.

  • Blog Posts: Write articles about different types of cannabis, like the difference between indica and sativa, or explain how different products work, like edibles or vapes. You can even write about how to use cannabis safely.
  • Simple Pictures: Create easy-to-understand images that explain things like what’s inside cannabis or how it affects the body.
  • Videos: Make short videos showing how to use different cannabis products, or give people a virtual tour of your dispensary to make them feel welcome.

When you teach your customers about cannabis, they’ll trust you and see you as the expert.

Make your products look so good that people can’t resist them!

  • Awesome Photos and Descriptions: Take clear pictures of your flowers, edibles, and other products. Write descriptions that are easy to understand, telling people how strong they are and what they might feel like.
  • Product Reviews: Tell people what different types of cannabis are like – what they smell like, taste like, and how they might make them feel. You can even share what other customers have said about them.
  • Compare Products: Help customers choose the right product by showing them the differences between similar items.

Make it easy for people to find what they’re looking for and get excited about your products.

Make your dispensary feel like a place where people want to hang out, not just buy something and leave.

  • Social Media: Use platforms like Instagram and Facebook to share fun content, run contests, and talk to your followers.
  • Events: Host events where people can learn about cannabis, try new products, or just hang out and meet other people who enjoy cannabis.
  • Team Up with Local Businesses: Work with other businesses in your area to reach more people and support your community.

When you build a community, you create a group of loyal customers who love your dispensary.

Everyone loves a good deal!

  • Discounts: Offer sales, daily deals, or rewards programs to keep people coming back for more.
  • Contests: Give people a chance to win free products or other cool prizes.
  • Holiday Specials: Create special deals for holidays or events.

Offering deals is a great way to get people excited about your dispensary and encourage them to buy your products.

Think about the questions your customers might have and answer them in your content.

  • “What’s the best cannabis for anxiety?” Help people find products that can help them relax and feel better.
  • “Can cannabis help me sleep?” Explain how cannabis can affect sleep and suggest products that might help.
  • “How do I talk to my doctor about cannabis?” Give people the information they need to talk to their doctor about using cannabis for their health.

When you answer their questions, you show your customers that you care and that you’re there to help.

The best content for your dispensary depends on who your customers are and what they like. Try different things, see what works, and keep making your content better.Need help creating awesome content for your dispensary? At Art of Strategy Consulting, we’re here to help.

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