Everything you do online is your digital presence. In the ever-expanding world of online content, it’s essential to offer your customers a curated experience that speaks well of your company. Our experts at Art of Strategy Consulting can help. So let’s start with a gift by answering, “What’s your digital presence?”
All Roads Lead to Rome
Everything you do online should point back to your website. For example, social media, paid advertising, email campaigns, and content that lives outside your website should be all point back to your website. Why? Your website is the anchor of the user experience, the most critical part of your website. The UX your website creates is how people will regard your business. The takeaway? If the user experience your website makes is clumsy, slow, disorganized, and offers little value, that’s what customers will think of your business.
Active Outreach – Paid Advertising and Email Campaigns
Paid advertising campaigns across Google and social platforms based on keywords or geofencing and email campaigns targeting lists of users fall under active outreach. Typically they offer marketing content based on your business product or other promotion. But, again, they lead people back to your website, where you’re judged based on user experience with your site.
Semi-Passive Outreach – Website Content and Sociable, Social Media
Everyone likes free stuff. But instead of thinking around mugs and totes, online free stuff can serve multiple purposes. Information like videos, white papers, case studies, blogs, and similar content can establish you as an expert and help customers find what they’re looking for. Sociable social media can drive the impression you want to give customers regarding attachment and follow-up. Direct info and good feels are two sides of the same coin regarding semi-passive outreach. Again, all online avenues lead back to your website.
There’s a lot to learn regarding your digital presence, and our experts at Art of Strategy Consulting can help you find your way. When you need results, you need our help. So contact us today and start leading customers to your business today!