As a small business, you’ve spent a lot of time perfecting your product or service and sharpening your customer service. You likely have a website, a few social media accounts, and a decent following. Most people sit on the consumption side of online content. We love cat videos, podcasts, spectacular pics, and funny posts. But if things aren’t going well online, it can be challenging to course correct with your hands full. That’s where we can help. We’re a small business too.
Nobody asks if a business has a website. It would be shocking if a modern business didn’t have a website. But we often see new and established businesses not doing the most with their website:
- Don’t be too hard on yourself. There is no perfect website out there, not even ours.
- Make sure your website is doing 90% of your customer education. It’s easy to talk about what you love, but try to see things from the consumer looking for your product to solve their problem. Better still, educate the consumer who doesn’t know they have a problem until after you educate them.
- Ensure your content identifies a solution you’re the best at delivering.
How to be Found
What would a person type if they were looking for you? Not your business, you personally. Your name, right? Now imagine what they would type if they didn’t know your name. They could use characteristics, places you may frequent, or things you may be known for. It’s the same with search engines. People can type anything in the search, and Google is smart enough to link your site to the query if your content answers the question. So the better your website content answers search questions, the more often your content shows up as the answer. So aligning your website content with answering people’s questions is always good.
Social Media Content
Social media trends are like Texas weather. If you don’t like it, wait a minute. It will change. Where small businesses hit turbulence is sticking to posting schedules and content guidelines. When you are busy running a business, generating original or curated content can be tough. That’s why we like helping businesses stick with an editorial schedule until they develop the habit of posting. Then, if they still can’t do it, we can do it for them, but a small business will gain more when they take the opportunity to engage with their customer base.
Who can we help the most? Anyone who needs it. But small businesses get the most bang for their buck when their website and social media engagement has a direction and a purpose that we can help you find. We’re Art of Strategy.