Managing Your Digital Presence: 4 Tips for Small Businesses

Daniel Meares
November 11, 2022

Every business needs a strong online presence in today’s digital world. But for small businesses, managing a digital presence can be a daunting task. With so many moving parts – from social media to your website to online ads – it’s easy to feel like you’re constantly playing catch-up. 

Fortunately, there are some simple steps you can take to get a handle on your digital presence. Here are four tips for small businesses looking to take control of their online presence:

Create a content calendar. 

One of the best ways to stay organized and on top of your digital presence is to create a content calendar. This will help you plan and schedule your online content in advance, so you’re not scrambling at the last minute to put something together. When creating your content calendar, be sure to include a mix of different types of content, such as blog posts, social media updates, and email newsletters. And remember to leave some room for spontaneous content as well! A content calendar will help keep you focused and ensure that you consistently post fresh, relevant content.

Automate when possible. 

There are plenty of tasks associated with managing a digital presence that can be automated. For example, if you’re using social media to promote your business, consider using a platform like Hootsuite or Buffer that allows you to schedule your posts in advance. These tools can save you a lot of time and help you stay consistent with your posting schedule. There are also several website plugins that can automate tasks like SEO keyword research and website analytics tracking – both of which are essential for keeping your website visible and running smoothly. In addition, by taking advantage of automation tools, you’ll free up time to focus on other aspects of running your business.

Stay engaged with your audience. 

It’s not enough to post updates on your social media platforms or publish blog articles – you also need to actively engage with your audience. Responding to comments and questions in a timely manner shows that you care about what your customers think and that you’re invested in providing them with a good experience. Additionally, regular engagement will help build loyalty and brand ambassadors who will promote your business to their own network of connections. So don’t forget to interact with the people who matter most to your business!

Track your progress. 

Last but not least, it’s important to regularly track the progress of your digital presence efforts. This will help you identify what’s working well and what could use some improvement. Several free tools (such as Google Analytics) can provide insights into website traffic, social media engagement, and conversion rates. By tracking your progress over time, you’ll be able to make necessary adjustments to improve the effectiveness of your digital marketing strategy.

A strong online presence is essential for any business – but it can be especially challenging for small businesses to keep up with everything that’s required. By following these four tips – creating a content calendar, automating when possible, staying engaged with your audience, and tracking your progress – you’ll be well on your way to managing your digital presence like a pro! Of course, when your digital presence needs a boost, contact our Art of Strategy Consulting experts.