Marketing

Why Digital Marketing Matters for Small Businesses

Want to grow your small business and attract more customers? Then you need digital marketing, and it’s essential in today’s digital age, where everyone searches online for products and services. Reach a Wider Audience Digital…

Does Your Business Need a Social Media Presence?

Does your business need a social media presence? While not essential to all companies, having a strong social media presence can be beneficial. In this article, we discuss the five main reasons why businesses should…

Business in the Front, Party in the Back

We all know social media is an essential tool for businesses today. But many business owners don’t realize that there’s a huge benefit to keeping your social media profiles separate – personal and professional. Authentically…

Customer Messaging

Nobody has a crystal ball when it comes to buying behavior. But the right customer messaging can shift your marketing effort into nudge territory. Everyone needs compelling content, a call to action, and a message…

Start 2023 with a Fresh Marketing Strategy

It’s almost a new year, so it’s time to start fresh with your marketing strategies. Just like you might organize closets or prep meals for the week, it’s important to give your business some TLC…

How to Protect Your Reputation on Social Media

As an influencer, your reputation is one of your most valuable assets—and social media is where you can make or break it. Every post and tweet you make can have a lasting impact, so it’s…

How to Prioritize Your Marketing Budget at the End of the Year

As the end of the year approaches, it’s time to closely examine your marketing budget and determine where you should allocate your resources. With so many different marketing channels to choose from, it can be…

How to Prioritize Your Marketing Budget at the End of the Year

As the end of the year approaches, it’s time to closely examine your marketing budget and determine where you should allocate your resource

Fun Stuff

Print media is an extremely effective way to market your brand. It is advertising that does not shut down and never needs recharging. It never sleeps. It doesn’t have to be serious or sedate. Custom…

Print and Branded Merchandise

Even a dynamic website can use some tactile help to tell your story. So when you need advertising that doesn’t end when someone closes their laptop, it’s time to explore print promotions. At Art of…