Improving your website throughsearch engine optimization (SEO) is the best way to improve your website’s ranking. Keywords, backlinking, and exceptionally high-quality content are the key ingredients we use to increase organic traffic. So whether we are helping create your website or guiding you through a major refurbishment, foundational SEO is essential to showing up on the search engine results page (SERP).
Helping you begins with an assessment. That’s why we start any website work with an SEO audit. We look for how many people are coming to your site, how much time they spend there, and what they do while there. We especially want to know how quickly they leave or their bounce rate. For example, a high bounce rate may recommend better home page content.
Proper planning pays long-term dividends. If you want reliable results from your digital marketing dollars, a Foundational SEO audit and plan are the right first steps to get the traffic your website deserves. A content program follows to increase Google’s need to come back and find good keywords. Remember – organic SEO is a long game with big paybacks in long-term site traffic and high rankings.
Gone are the days of setting it and forgetting it keyword seeding. Instead, modern algorithms emphasize answering queries with quality content, so it’s in your best interest to offer quality content instead of bot bait. That’s why we continually monitor your analytics and work to keep your content fresh, relevant, and, most importantly, helpful.
Our Art of Strategy Consulting experts can help with SEO and put you on the right path for long-term organic traffic. You want ranking staying power, and we can help.