Posts by: Daniel Meares

How to Prioritize Your Marketing Budget at the End of the Year

As the end of the year approaches, it’s time to closely examine your marketing budget and determine where you should allocate your resource

Fun Stuff

Print media is an extremely effective way to market your brand. It is advertising that does not shut down and never needs recharging. It never sleeps. It doesn’t have to be serious or sedate. Custom…

Brand Defined

We’ve all been told that our brand is vital. So what exactly does that mean? According to the Cambridge Dictionary, “Branding is the act of connecting a product (or business) with a particular name, symbol,…

What is Geofencing?

In a nutshell, geofencing is narrowing down your audience. It creates a virtual boundary around a specific area. Since mobile devices are now widely used, we can pinpoint any location. Our Art of Strategy Consulting…

Patience is the Key to Using SEO

Organic SEO is a long game. Your website won’t zoom to the top of Google search immediately unless you’re spilling big bucks to the big “G.” But if you want long-lasting results, a patient effort…

Print and Branded Merchandise

Even a dynamic website can use some tactile help to tell your story. So when you need advertising that doesn’t end when someone closes their laptop, it’s time to explore print promotions. At Art of…

What’s Most Important to your Business?

Nothing is more important to your business than your website. How else would anyone find your company? We at Art of Strategy Consulting understand what makes a website stand out. You need your site to…

Your Digital Presence – Helping or Hurting

What do you show the world online? In this day and age, your business cannot thrive without a digital presence. Whether you have a blog, website, or social media channels, it makes up an online…

How SEO is Changing

Long gone are the days of keyword-loaded websites, and that’s a good thing. Now more than ever, your search engine queries will lead to meaningful answers. Although some clickbait is still out there, you can…

Beyond Print Promotions

Every business should have a fantastic website that’s easy to use, answers questions, and has few boundaries to buying your products. But having a successful website doesn’t mind print promotions are out of the game….