April 8, 2022

Waiting is the hardest part, especially after investing in digital marketing. Although it’s difficult to buy something and wait on any results, good foundational SEO (FSEO) is worth the investment. Whether starting a website from scratch or tweaking an existing site, our Art of Strategy experts can put you on the path to organic traffic right away.

Not Paid Advertising

The quickest way to get traffic results is to pay. For the right amount of money, and believe me, it’s a lot, you can jump straight to the top of the search results page. On the other hand, once the money stops, so do the results. Organic traffic that begins with foundational SEO lays the groundwork to get you into the search results over time.

Sow Then Reap

Improving your technical SEO, content, and backlinks are reliable tools to work your way to the top of search results. Organic traffic is a lot like gardening. Do the groundwork, plant, nurture, then harvest. Gone are the days of setting up a keyword-infested site and calling it a day. Instead, weekly if not daily, work gets the best results.

The Long Game

So how soon should you expect the bang for your buck? Typically six to twelve months is long enough to see if your FSEO efforts are paying off. However, remember you are playing the long game, and it can take a while for organic traffic to find you. So spend the time between SEO strategies following your analytics and see what resonates with your audience.

SEO is a long game, and we’re experts at it. So give us a call when you need to boost your traffic without destroying your marketing budget. You’d be surprised what innovation can do for your bottom line.

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